Increasing Your SEO With Negative Keywords: How?

We have been there. Relax! Panic begins to install. Reviews can help search engine positions. While most of us would like testimonials that are positive, the bad ones are not as poor as you might think. Allow me to explain why. Following months of work, you launch a new service or product and, instead of compliments, your company receives the review that is dreaded. A couple of negative reviews do not possess the capability. It is not the world’s end. Will your inspection suck at all the life and money out of your business, leaving you with nothing to show for all of the hard work you have put into building your own brand? Listed below are advantages for having negative reviews.

1. The number of reviews increases with more negative reviews.

Google yields results that reveal stars everyone has when people search for a company. Imagine if you are running an enterprise? Can your SEO hurt? Obviously, nobody knows testimonials help SEO. And more importantly, the analysis demonstrated that the number of testimonials influenced how customers would react to some website’s average score. Google’s inner search engine optimization guidelines teach website reviewers to remember that some of the greatest sites get poor reviews. Consumers need to understand your company has an after before a purchase decision is made by them. Hardly any men and women are going to see everyone if your website has 100 testimonials, or perhaps just 25. But have you noticed that Google reveals how many testimonials the business has entire? You may rest assured your standing will not sink while testimonials that are negative should not be discounted. When making conclusions, to put it differently, consumers rely on shortcuts. Probably not. The proof for your company raises and leads to research elements that are localized. The folks behind search engines such as Google know that nobody is ideal. The point is that you simply would like a diverse variety such as a couple of reviews, to assist search engines to affirm the validity of your enterprise.

2. Credibility increases with negative reviews.

Research indicates that customers like to find a mixture of great reviews when seeking to establish whether there is a company trustworthy. Favorable testimonials are more persuasive than overly positive testimonials. They have a tendency to become suspicious when customers see only positive reviews. If authenticity is led to by many different testimonials, it stands to reason that customers will be prepared to devote some time thereby boosting your search engine positions. Time on the webpage (the period of time spent on a single webpage) and session length (the general amount of time spent on a website) are equally essential steps when you are aiming to enhance SEO. This applies if you are an e-commerce shop with a worldwide reach or even a local bakery.

3. Build relationships with customers.

Additionally, it assists with SEO that is neighborhood. Knowing they’ll be cared for if anything goes wrong helps clients feel comfortable making a choice. Google is not concealing the fact so that it’s safe to assume that the exact same is true for the sites of companies that testimonials contribute to search positions. It proves that you value customer feedback and you are eager to take actions whenever your company responds appropriately to reviews. Here is the takeaway on this stage: companies are given an opportunity to demonstrate they’re willing and able to handle their reputation by negative testimonials. In case you’ve got a customer service issue (or a different kind of difficulty), then you will know what is happening and you’re able to fix the issue. One more advantage of obtaining reviews that are negative is that you getting opinions about your company which you may take on the action.

4. Provides an accurate picture of the business.

Negative testimonials assist clients know. A negative reviews offer a balanced look at services and your products, raising your business’ authenticity and trustworthiness. Having testimonials online that is accessible helps make sure that if customers decide to purchase, they are more likely to understand beforehand what they are getting decreasing the variety of clients in the long term in addition to yields. Clients experience disappointment when expectations are not met. Looking from favorable to not-so-great can guarantee customers your site is a great spot and as we have already mentioned at a variety of testimonials, your search positions are improved by the period of time consumers spend on your website.

5. Drives your SEO and content marketing.

In the event, you mine the information inside each and every remark that is negative, you can help amend and goal your own search engine optimization strategies.

What did this customer want that we are not providing?

What has been that this customer promised that we did not match?

What questions does that customer have regarding our products or our business?

What kinds of searches could direct another consumer for this content?

Reviews will help you understand your viewers. Ask yourself as you see. You can create networking posts that address each of those difficulties or a set of articles.

The Reason You Can’t Find Employment – Could You Be Too Smart for a Job?

If you’ve applied to a job in the past few years, you may have noticed the requirements have become – let’s say – a little stricter. Along with the educational requirements, years of experience, solid work history and background check – many places are requiring an assessment test. You’ve seen them, the ones that seemingly asks the same question 50 different ways.

They make it convenient as most are taken online. I’ve taken my fair share of these tests and answered honestly. I didn’t realize what was being assessed until a potential employer told informed me, of how it worked.

Just a little background, I applied to this job as an IT recruiter. I met all the listed requirements, education, work history – background etc. I went online and took the assessment test as required. The test was about 80 questions – and like I said it seemed like it was asking me the same questions repeatedly.

A few days later a received a call from the company and we scheduled an interview. It was a small firm, and the guy who called was the owner. I went in for the interview. The interview went well, he told me his story about being in the corporate world, and how he hated it. So, he decided to start his own small business.

There were five other people who were working in the office as we spoke. None of the five seemed to pay attention to what we were saying, they were all diligently working at their small desks. I chatted with the owner for a while (trying to build rapport) based on our conversations, we were a lot alike in our approaches and thought processes – which is why I believed he revealed to me the truth.

I was asked to take another online test, after our brief conversation. This test was an “intelligence test” (at least that’s what he said). The test took about 30 minutes to complete. This test was basically like the online test that I had taken prior to the interview. When I finished, the owner received the results immediately.

It took him a few minutes to process the results (that’s my assumption) I watched as the other five employees typed on their computers and answered incoming calls. Finally, after about seven or eight minutes, we sat down again.

The owner had a stack of papers that he dropped down on the table in front of us.

The top paper had my name on it. He told me, flat-out in a moment of candor, “based on the results of your assessments, you’re too smart for this job.”

I didn’t know what that meant. He went on to explain, the assessments are designed to weed people out. He said companies are looking for a specific type of person. Someone who “isn’t too dumb, but also, someone who isn’t too smart”.

He said people who are “too dumb”, struggle with the basic concepts of the job. They make more mistakes, and in the long run won’t make a good employee. The people who are “too smart”, learn the job relatively quickly, get bored – and move on to a more challenging job. In the long run, they don’t make good employees.

I was told, the best employees, are the ones that aren’t “too dumb, but aren’t too smart” – and most importantly will happily stay in that place for years. The often asked question, “where do you see yourself in five years” is asked to weed out the overly ambitious.

This was news to me, and I thank the small business owner who told me this, I wouldn’t have known this without his candor. After all he told me, he still offered me the job – but I didn’t take it. He was looking for a long-term employee – and the truth was, that wasn’t going to be me.

He gave me the computerized results with my name on it. He said he doesn’t normally do that – but for whatever reason – he gave it to me. Over time, I read the nearly 40 pages of information formulated from my assessments. It had notations on where and how I most likely would fit in, positive attributes, negative attributes, etc. Things that you wouldn’t expect an assessment test to know. I must admit – most of it was right on the money.

There were two warnings that the computerized assessment gave about me to any potential employer. It said, beware of the employee in an office setting, I could get other people to think like I do, and the other; I wouldn’t be ideal for a sales job – the reasoning – I would be prone to tell potential customers too much of the truth.

As if that’s a bad thing.

In summation, if you recently lost, or are having trouble finding employment. Well, maybe you are too smart for a job.

Think Newspapers Are Yesterday’s News? Think Again

Stamp Twain had this celebrated reaction when he read about his “demise” in the daily paper:

“The reports of my passing are extraordinarily overstated.”

Presently the tables have turned. The passing of daily papers is being accounted for when a great many individuals worldwide are as yet perusing the every day news. Such incongruity. Saying daily papers are done is a definitive phony news.

A solitary daily paper report is as yet a standout amongst the most great drivers of sentiment. More great than a drifting Twitter posting, a viral Facebook post or a best Instagram hashtag. Simply ask the awful get-away property proprietors in and around Playa Del Carmen, a famous resort town on the upper east bank of the Yucat√°n Peninsula in the Mexican territory of Quintana Roo, generally known at the Mexican Riviera.

In February 2018, only weeks from the pinnacle visitor season, they were getting ready to welcome a large number of vacationers anxious to get away from a long, hard winter. The swarms of sun searchers incorporated my better half and myself. We were reserved to spend seven days in late March at our most loved winter escape: the Iberostar Grand Paraiso, around thirty minutes via auto from Playa Del Carmen.

At that point came the stunning news that a vacationer ship in Playa Del Carmen was “besieged” on Feb 22, 2018. The accompanying story, bolstered by a video ( https://www.youtube.com/watch?v=HgO9VPFBNyU ), was significantly all the more aggravating. Twenty-five individuals harmed! The U.S. International safe haven cautions explorers to avoid the ships and parts of the Caribbean resort city!

After two weeks, another “bomb-like” gadget was found on another ship. It was evacuated without going off. On March 21, the day we cleared out for our vacation, the U.S. International safe haven evacuated its notice.

So what do you think occurred? Did the sun-searchers overlook the news? Did the inns do their standard blasting business? In light of my discoveries, drawn from an as a matter of fact little example estimate, the appropriate response would be a reverberating no.

The terrible news, once discharged, bested everything. It couldn’t be turned around – close to you can return the toothpaste in the tube.

Proof of the drop out made by the news report was anything but difficult to discover, beginning from the minute we entered traditions at the Cancun Airport and easily got through in record time in light of the fact that there were no lines (Exhibit A).

When we landed at our resort, for all intents and purposes nothing was the equivalent of course: there were less visitors on the grounds (Exhibit B), a few of our most loved strength eateries were shut for a large portion of our remain (Exhibit C) and I could get any golf tee time I needed, and really needed to change my unique tee time in light of the fact that there were no different players in that opening (Exhibit D).

Need more? While playing my second round of golf with only one other player (Exhibit E), we embraced a solitary player (Exhibit F) who was one opening behind us. He ended up being a neighborly individual from Mexico City who leases a loft in Playa Del Carmen. “It’s typically completely reserved right now,” he let us know. “This year, nothing.” (Exhibit G)

All due to a solitary news occasion. Keep in mind that whenever someone discloses to you daily papers are yesterday’s news.

6 Reasons Why Living in Housing Societies Should Be Your Preferred Option

Humans are not meant to live in an isolated environment. However, the busy day-to-day schedule of people living in cities often becomes an inherently asocial experience. The last few years, as a result, have witnessed a paradigm shift: people are increasingly choosing to stay in housing societies as opposed to independent homes. In fact, even people who want to buy independent homes are opting for gated communities developed by the top housing architects.

Let us now take a look at some of the major reasons why living in housing societies should be your preferred option:

1. Security

Safety features such as CCTV surveillance systems, boom barriers, and intercom facilities, make modern housing societies more secure compared to independent homes in non-gated communities. Additionally, such societies usually employ manual security with many guards stationed at different gates.

2. Pocket-friendly

Managing an independent house can be hard on the pocket. Modern housing societies designed by the best sustainable design architects provide access to world-class facilities at a fraction of the cost. The amenities in gated communities are managed more efficiently as the resources are shared by everyone living in the society.

3. Social Life

Unlike independent homes, housing societies offer residents a better social life. From festival get-togethers to community events, living in such societies can help forge new ties by instilling a sense of bond among neighbors.

4. Contemporary Lifestyle

You no longer need to travel through city traffic to reach places of recreation. Modern gated communities provide a wide range of high-end recreational facilities such as swimming pools, gymnasiums, shopping complexes, outdoor sports areas, etc. This makes it possible for residents to engage in leisure activities within a healthy environment without long-distance travelling.

5. Better Environment

With segregated walkways, endless greenery, and ample space for unrestricted movement of kids, housing societies designed by the top landscape architects offer residents a stress-free experience.

6. Eco-friendly

Resource optimization systems such as rainwater harvesting, energy-efficient lighting fixtures, and CNG-based power backup, make modern housing societies an ideal place to live in. The practice of sustainable architecture creates happier living spaces for residents and contributes towards the health of the planet as well.

While it is true that living in modern gated communities is highly beneficial, it is extremely important to only opt for housing societies developed by the top architecture firms; architects who possess vast professional experience in the domain help make community living meet the expectations of all residents.

Don’t Think You Need to Brand Your School? Think Again

Quick. Name India’s most valued and trusted brand.

Since its inception in 1858, the Tata Group has established itself as India’s most valuable brand across independent surveys by Interbrand and Brand Finance. It is virtually impossible to spend a day without being exposed to ads or messages from a Tata Group company. Be it Jaguar, Land Rover, Taj Hotels, Titan, Fastrack, Tanishq, Tata Sky or its many other brands, Tata is everywhere.

What’s fascinating, however, is that when you think of the Tata Group, the first thing that comes to mind is hardly its ads! Far from it. What comes to mind are its iconic leaders, its service to the nation and its focus on creating lasting customer value.

And THAT is what a great brand is all about – offering unique, sustained value, while being savvy enough to focus on growing its business.

Where do you stand?

For years, Indian schools have occupied one of two stances:
Confident of their heritage, and resultantly, not too eager to build their brand
Aggressive in publicizing themselves and expanding rapidly

Which stance is right?

Here’s the good news. It’s not about one stance vs. the other. It’s about combining the two – one where you constantly enhance value to the student AND communicate that value to the wider world. Because that’s what a great brand is all about – unique value.

It’s also what a brand is defined as – “a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.”

So, if you’re confident that you’re adding great value to a student, communicate that value and let people know. Don’t leave it to them to create their own perceptions! And if you’re focused on growing your business, invest as much (or more) in creating student value as you do in branding your school.

Why branding matters more than ever

Because there are many more schools today: A couple of decades ago, each city had but a handful of schools. For a parent, decision-making was easy. Today, with incomes rising and parents willing to invest more on a good education, many more schools have sprung up (anywhere between 1.5 million and 2 million schools across India). Each school has its own loyal fans. These fans air their views on social media. The schools themselves advertise extensively. The end result – parents are more confused than ever. The best way to get noticed – communicating your unique value to parents.

Because parents have differing priorities: Earlier, the only benchmark for a good school was academic results. Today, priorities vary – good environment, all-round development, global exposure, good teachers, child safety and others. By identifying and communicating your school’s unique value, you appeal directly to parents who are looking for precisely what you have to offer. This helps attract more like-minded parents, create your desired culture more confidently and create strong word-of-mouth buzz.

Because today, transparency = credibility: At one time, being low-profile was seen as a positive attribute. Not anymore. In the age of social media, people tend to equate transparency with credibility (“If you’re out there and communicating confidently, you must be good”). Today, parents expect their child’s school to communicate with them regularly and in detail. Schools investing in strategic branding get talked about a lot more, receive more applications and can charge more. So, go out there and communicate your value confidently!

Because you want to be part of India’s education boom: The period 2016-2025 is being touted as India’s decade. With a young, upwardly-mobile, increasingly-urban population, the demand for good school education is only set to grow. So, if you’re currently nurturing, say, 3000 young minds, why not nurture several more? To enable any stable expansion, you need a steady pipeline of prospects (students in this case) – and that’s where strategic brand-building comes in.

Because branding is just the swiss knife you need: Beyond admissions and business expansion, you have other needs – hiring the right talent, associating with social causes, communicating with investors. A robust brand can help achieve all these objectives by fine-tuning your message, and communicating with diverse stakeholders in the language they understand.

Go ahead. Think brand. And remember that a great brand – first and foremost – is about the brand experience. Make sure your fundamentals are in place, define your brand and invest in your school’s future!